Analytics Explained

User Analytics Portal

This is to help you better understand, and utalize our analytics portal to ensure you are getting the most out of PhishFirewall.
Executive Summary
Breach Analysis
Phishing Analytics
Education Analytics
User Report Card
The Executive Summary Provides a an easy to understand overview of the most important statistics, and can be filtered by Tenant, Department, and Location. These statistics are based on your organizations performance from your first enrolment. This is a great way to view the overall impact that PhishFirewall has had on your organization!
The Breach Analysis Tab, provides you with an over view of the average Phish Click Rate over time. The Baseline is used to compare against the average across all users of PhishFirewall, to help you understand how your organization compares. It can be filtered by department, location, and tenant. This view provides a comprehensive understanding of the overall trend of your organizations culture around security.
The Phishing Analytics tab Provides a quick overview of how each location, and Department are doing, to show you the best preforming department, and location.
The Education analytics helps you understand what departments, and locations are most engaged with PhishFirewall's training.
The User Report Card allows you to look up any individual user, this can help you understand exactly how each individual is preforming.
Analytics Explained

Measurements & Representation

Have a question about the specifics of the metrics we use, or what they represent for your organization?
Filter Dimensions
Phishing Meterics
Education Metrics
Tennant
Tenants are different organizations managed by a Managed Service Provider (MSP), or different organizational units within a company. They are defined by their specific instance of Microsoft Azure, or Google workspace.

This is a powerful dimension, especially for MSPs as it allows them to have one login, and manage all of their clients. It also helps larger organizations keep all of their data centralized.
Department
Department based analytics are based on the specific department assigned to the user as dictated by the azure connection, google workspace, or CSV upload.

Department specific data can help provide meaningful insights about each department. Which can be used to make decisions, especially related to access control.
Location
This is using data based on what users are assigned a specific location, as specified in your Microsoft azure, google workspace, or CSV Upload of User Data.


Location specific data can help you make judgements about how secure each location is, however it can also be used to help identify locations with a stronger security culture.
Total Phishing Emails Sent
This is the total number of Phishing Emails sent.

This statistic is useful when wanting to look at the volume of phishing simulations your employees are receiving, and can help you contextualize the Phish Click rate.
Total Phish Clicks
This number is the total number of Phishing emails that your employees opened, and clicked a link inside of.

This number is useful to help contextualize the Phish Click Rate, and help you understand the overall risk of phshing.
Phish Click Rate
Phish Click Rate is Measured by taking the Total Phish Clicks , and Dividing it by the Total Phishing Emails sent. That tells you the chance a user will actually click a link inside of a malicious email.

Phish Click Rate is a critical metric to help your organization understand the overall risk your company faces when it comes to data breaches. Over 90% of ransomeware attacks start with Phishing, and as such this statistic can be a powerful indicator of your organizations overall security.
Reported Phish Count:
This Number Tells you the total number of Phishing emails reported with the Phish Report Button.
Engagement Rate:
The Engagement rate measures how engaged with the content the user is, each training has multiple educational engagements, and they are weighted accordingly. If you open an email, that counts as an engagement, however watching a video fully counts as significantly more of an engagement.
Educational Interactions:
The Educational Interactions counts the total number of educational engagements, which can include opening an email, watching a full video, and answering the question.