The real problem

A doctor should never have to choose between saving a life and finishing a phishing quiz. Yet compliance frameworks still demand hour-long slide decks that steal time from patient rounds, manufacturing lines, and sprint demos. We treat people like liabilities instead of allies, and attackers keep winning.

Flip the tactics, keep the science

Social Engineering for Good turns the hacker’s toolkit inside-out. Urgency becomes a timely nudge (“Report this phish, protect payroll”). Authority shifts from fake CEOs to real executives modeling good behavior. Loss-aversion morphs into “Safeguard your bonus—spot the red flag.” All of it is anchored to BJ Fogg’s B = MAP framework: when Motivation, Ability, and Prompt align, secure behavior happens automatically.

1. Tiny lessons, giant impact

Annual binge training fades fast. Our framework delivers 30- to 60-second micro-lessons that slot into email, Slack, or digital signage—anywhere attention already lives. The result: security becomes a reflex, not a chore.

2. Measure what matters

Compliance says “do training.” We say “prove culture.” A built-in maturity matrix scores organizations across motivation, ability, and prompt delivery. Leaders can watch their culture progress from Level 1: Check-the-Box to Level 3: Instinctive Security—and see where to nudge next.

3. Built by a coalition, open to all

We’re already collaborating with multiple U.S. federal agencies, Fortune-sector CIOs/CISOs, and four PhDs. But real change needs many perspectives—small nonprofits, global banks, healthcare, manufacturing, K-12, you name it.

4. Zero blame, maximum gain

Clicks aren’t punishable offenses; they’re teachable moments. The framework swaps “gotcha” penalties for instant, confidence-boosting feedback that encourages reporting instead of hiding mistakes.

Call to action – add your chapter

We’re drafting the guide in the open and we need:

1. Influencers – Help broadcast the mission so smaller orgs hear it.
2. Contributors – Writers, designers, psychologists, security pros, educators. If you can explain, engage, or measure, we want you.
3. Pilot teams – Test-drive the maturity scorecard and micro-nudges in your environment; share what works and what falls flat.

Drop a comment, DM, or give your feedback directly here https://docs.google.com/document/d/1oTqPJhYVkI1KgafaSHOdP3QTg94pbic9cfKDco4dunc/edit?usp=sharing. Let’s build a world where security fits between heartbeats—and no one ever has to choose between doing their job and staying safe online.

Join the Social engineering for good movement

#SocialEngineeringForGood #BehaviorScience #BJFOGG #SecurityCulture #CyberAwareness

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