Behavioral Science

Why Reporting is More Important Than Not Clicking

By PhishFirewall LabsLast Updated: 12/18/2025

For years, the cybersecurity industry focused on "click rates"—the percentage of users who fail a phishing simulation. This was a mistake. The true measure of a resilient organization is not how few people click, but how many people report.

The Human Sensor Network

When a user reports a suspicious email, they transform from a potential liability into an active defender. They become a sensor in your human firewall, providing real-time intelligence to your security operations center (SOC).

The Golden Rule of Reporting

Reporting a phishing email allows security teams to instantly quarantine that same email across the entire organization, protecting thousands of other users who might not have been as vigilant.

Defining Success: The >70% Benchmark

What does a mature security culture look like? According to our behavioral data, a program is considered mature when the reporting rate exceeds the click rate by a significant margin.

Low Maturity
Focus on Punishment

Users are afraid to report mistakes. Reporting rates are low (< 10%).

High Maturity
Focus on Culture

Users are empowered allies. Reporting rates exceed 70%.

Building a Reporting Culture

To achieve these numbers, organizations must shift from punitive measures to positive reinforcement.

  • Make it Easy: Implement a clear "Report Phish" button in your email client.
  • Celebrate Success: publicly acknowledge users who catch threats.
  • Provide Feedback: Let users know when their report helped stop an attack.
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